Specifically, I pointed out that you want your descriptions to be super compelling. You can find these search terms with a tool like Semrush’s Organic Research. You want to give every image on your site a descriptive filename and alt text.

SEOptimer On-Page SEO Checklist

• By using machine learning, Google can determine the true intent of the user.
• You can add it to your website to increase time on site and reduce bounce rate – both important engagement factors that can affect rankings.
• Images don’t just make your store look pretty and showcase your products effectively – they also play a key role in SEO.
• After they look at your URL, search engines read your site’s titles and descriptions, also known as your meta tags.
• Some types of images (like infographics) are also easier to share and can make your content more popular.

Duplicate product URLs are something of a legacy issue – most modern Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO. And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages.

What is the difference between off-page SEO and on-page SEO?

You can also use schema markup to help search engines understand the content of your page and increase your chances of appearing in featured snippets. On page optimization refers to SEO Anomaly all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. So, on page seo optimization factors are linked with the elements of your website.

What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results. Another way to help optimize your images (and improve your page speed) is by choosing the right image format. If there are dozens, hundreds, or even thousands of locations, a store locator widget could be employed to help you scale. Viewing Google’s cached version of the page shows the content Spotify provided to the search engine. A basic tenet of search engine guidelines is to show the same content to the engine’s crawlers that you’d show to a human visitor. This means that you should never hide text in the HTML code of your website that a normal visitor can’t see.

This reduces render-blocking and ensures users see your content faster. Adding alt text to every image on your site improves your chances of ranking in image search results. Google’s algorithms now assess content quality more effectively. You increase your chance of ranking well by focusing on these factors.

It basically means maintaining a clutter-free, distraction-free, and easy-to-use user interface. They bear so little weight in ranking websites that Google’s John Mueller said they are overrated in SEO and that people shouldn’t worry about them. On-page SEO and off-page SEO are basically two sides of the same coin. SEO is most effective when practiced with both because Google uses ranking factors that occur on your pages and outside of them. In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings. If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest.

Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. Break down complex topics, explain technical terms, and use examples when needed. A shopper needs product details, while a researcher wants comprehensive information.

If all the sites ranking in the top 10 are of comparable site loading speed, then speed is unlikely to make an SEO difference. This is because Google weights quality more heavily than speed. If sales are a chief goal of your site, minimize linking to other websites.

And you can link to relevant product pages when discussing what you offer in more informational content. These internal links do several important things for your site. Header tags range from H1 to H6, creating a structured outline of your content. Use these insights to optimize your own content and potentially move up the rankings. While you don’t want to copy them, this does give you a good idea of the kinds of keywords they’re using in their content.

You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months. People will access your site from mobile devices, like smartphones and tablets. If your website isn’t optimized for these devices, you risk delivering a poor mobile experience. If you aren’t sure how to implement optimizations, you can always invest in page speed services to have professionals optimize your site for you.